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Buyology: Truth and Lies About Why We Buy
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Grown Up Digital: How the Net Generation is Changing Your World HC
The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Making Waves: Radio on the Verge
Social Media Marketing: An Hour a Day
The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
Click: What Millions of People Are Doing Online and Why it Matters
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Bestsellers
The Tipping Point: How Little Things Can Make a Big Difference
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Influence: The Psychology of Persuasion (Collins Business Essentials)
Buyology: Truth and Lies About Why We Buy
Nudge: Improving Decisions About Health, Wealth, and Happiness
Sway: The Irresistible Pull of Irrational Behavior
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
 

Marketing & Sales



    
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The Tipping Point: How Little Things Can Make a Big Difference 
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 The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell

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New (116) Used (327) Collectible (9) from $3.40

Rating: 4.0 out of 5 stars 943 reviews
Sales Rank: 85
Category: Book
ASIN: 0316346624
Publication Date: January 7, 2002
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Predictably Irrational: The Hidden Forces That Shape Our Decisions 
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 Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely

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Rating: 4.0 out of 5 stars 156 reviews
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ASIN: 006135323X
Publication Date: February 19, 2008
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Buyology: Truth and Lies About Why We Buy 
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 Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom

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Rating: 4.0 out of 5 stars 51 reviews
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ASIN: 0385523882
Publication Date: October 21, 2008
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Influence: The Psychology of Persuasion (Collins Business Essentials) 
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 Influence: The Psychology of Persuasion (Collins Business Essentials)
Author: Robert B. Cialdini

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Rating: 4.5 out of 5 stars 273 reviews
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ASIN: 006124189X
Publication Date: January 1, 2007
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Nudge: Improving Decisions About Health, Wealth, and Happiness 
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 Nudge: Improving Decisions About Health, Wealth, and Happiness
Authors: Richard H. Thaler, Cass R. Sunstein

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Rating: 4.0 out of 5 stars 49 reviews
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ASIN: 0300122233
Publication Date: April 8, 2008
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 
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 Yes!: 50 Scientifically Proven Ways to Be Persuasive
Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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Publication Date: June 10, 2008
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Sway: The Irresistible Pull of Irrational Behavior 
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 Sway: The Irresistible Pull of Irrational Behavior
Authors: Ori Brafman, Rom Brafman

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
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 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Authors: W. Chan Kim, Renée Mauborgne

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Publication Date: February 3, 2005
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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) 
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 Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
Authors: Michael Masterson, Maryellen Tribby

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Grown Up Digital: How the Net Generation is Changing Your World HC 
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 Grown Up Digital: How the Net Generation is Changing Your World HC
Author: Don Tapscott

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